ABM

Account-Based Marketing (ABM) is a focused growth strategy in which Marketing and Sales collaborate to create personalized buying experiences for a mutually identified set of high-value accounts.

ABM flips the traditional lead generation funnel. Instead of casting a wide net with mass marketing, ABM treats individual accounts as markets of one. It involves: 1. Identifying high-value target accounts. 2. Engaging them with personalized campaigns. 3. Closing deals by aligning sales and marketing efforts.