Ideas & Strategies
Exploring the intersection of technology, storytelling, and entrepreneurship.
Storytelling is a Lossless Compression Algorithm for Sales
The best code doesn't win. The best story does. Why B2B startups need to stop listing features and start building worlds.
Read Essay → January 17, 2026Optimizing for Agents: The End of the Ten Blue Links
Optimizing for ten blue links is a relic of the past. In the age of AI Overviews and ChatGPT, we must now convince the agents that serve humans, rather than the humans themselves.
Read Essay → January 17, 2026Your 'Ideal Customer Profile' is a Hallucination
We spent the last decade marketing to 'Marketing Mary' and 'Developer Dave'. AI has made that obsolete. The future is hyper-personalization at a scale we couldn't previously imagine.
Read Essay → January 17, 2026The Technical Moat is a Lie
In a world where AI can replicate your codebase in a weekend, your technical moat is gone. Your brand is the only asset that cannot be forked.
Read Essay → January 17, 2026Why I Stopped Buying SaaS Tools
Nobody wants another SaaS subscription. In a commoditized market, the only way to win is to sell wisdom, not just features.
Read Essay → December 18, 2025The Reciprocity Norm: The Guilt That Drives Sales
Why giving things away for free isn't charity. It's the most powerful psychological contract you can sign.
Read Essay → December 17, 2025Anchoring Bias: The Invisible Price Tag in Your Mind
The first number you see isn't just a number. It's the psychological baseline that dictates everything that follows.
Read Essay → December 16, 2025The IKEA Effect: Why We Love What We Build Ourselves
Friction isn't always bad. Sometimes, making the user work for it is the only way to make them care.
Read Essay → December 15, 2025Loss Aversion: Why We Fight Harder to Keep a Dollar
The fear of losing is a more powerful motivator than the hope of gaining. Here is why your marketing should sell safety.
Read Essay → December 14, 2025Zero Risk Bias: The Irrational Love for Certainty
Why we prefer a 100 percent cure for a small problem over a 99 percent cure for a massive one.
Read Essay → December 14, 2025The Peak End Rule: Memoirs of a User Experience
Why we judge an entire experience by its intense moments and its ending ignoring everything in between.
Read Essay → December 14, 2025Hyperbolic Discounting: Why We Choose One Marshmallow Now Instead of Two Later
The logic defying reason why 100 dollars today is worth more to our brains than 200 dollars next year.
Read Essay → December 14, 2025The Endowment Effect: Why We Overvalue What We Own
Why the moment a user touches your product their brain rewires the price tag.
Read Essay → December 14, 2025Choice Overload: The Paralysis of Abundance
Why offering more options leads to fewer sales and drives your customers to your competitors.
Read Essay → December 14, 2025Availability Heuristic: The Story Always Beats the Spreadsheet
Why our brains trust recent vivid nightmares more than boring reliable data.
Read Essay → December 14, 2025The Decoy Effect: How Useless Options Frame Your Decisions
Why the medium popcorn only exists to make you buy the large, and how to structure your pricing to guide the user's hand.
Read Essay → December 14, 2025Gambler's Fallacy: The Dangerous Search for Patterns in the Noise
Why we think a coin flip is due to be heads and why we double down on bad marketing campaigns.
Read Essay → December 14, 2025Framing Effect: It Is Not What You Say It Is How You Say It
Why 90 percent survival sounds like a guarantee and 10 percent mortality sounds like a death sentence even though they are exactly the same thing.
Read Essay → December 14, 2025Action Bias: The Corporate Addiction to Pointless Movement
Why we prefer doing something to doing nothing even when the data proves that waiting is the superior strategy.
Read Essay → December 14, 2025Fundamental Attribution Error: Why Everyone Else is Lazy but You Are Just Busy
Why we judge others by their actions but judge ourselves by our intent.
Read Essay → December 13, 2025The Feature That Wouldn't Die: Escaping the Sunk Cost Fallacy
Why we cling to bad investments, zombie features, and failing marketing channels.
Read Essay → December 13, 2025The Graveyard of Good Ideas: Surviving Survivorship Bias
Why copying the winners is often a roadmap to failure, and how to learn from the invisible majority.
Read Essay → December 13, 2025The Guru Trap: Why Authority Bias Is Expensive
Just because they built a unicorn doesn't mean their advice will work for you.
Read Essay → December 13, 2025The Mere Exposure Effect: Why Familiarity Breeds Trust
We don't choose the best product. We choose the product we know. Here is why showing up is 80% of the battle.
Read Essay → December 13, 2025The Q4 Mirage: Overcoming the Planning Fallacy
Why projects always take longer than expected, and how to stop lying to your stakeholders.
Read Essay → December 13, 2025Data Torture: How Confirmation Bias Kills Product Strategy
Why we only hear 'Yes' when the market is screaming 'No', and how to stop lying to ourselves.
Read Essay → December 12, 2025The Doorman Fallacy: When Efficiency Kills Value
Why replacing a human with a spreadsheet often removes the only thing your customers actually cared about.
Read Essay → December 12, 2025The False Dilemma: Escaping the Binary Trap in Modern Marketing
Why we force customers into 'Yes or No' choices when the real money is in the nuance.
Read Essay → December 12, 2025The Halo Effect: When Beautiful Branding Hides a Broken Product
We judge books by their covers, and software by its landing page. This is why bad products can win, and good ones can die.
Read Essay → December 12, 2025The Bandwagon Fallacy: Why Following the Crowd is a Strategy for Mediocrity
Social proof is a powerful drug, but it blinds us to the unique requirements of our own survival.
Read Essay → December 12, 2025The Slippery Slope: The Ethics of Fear in Conversion Copywriting
If you don't read this article, your business will fail, your spouse will leave you, and you will die alone. Or so the marketing says.
Read Essay → December 11, 2025When Product-Led Growth Fails Enterprise Sales
Why the self-serve motion hits a ceiling.
Read Essay → December 10, 2025The MVP Trap
Why 'shipping early and often' is terrible advice for enterprise B2B founders.
Read Essay → December 10, 2025The Death Of Cold Outbound
Why the era of 'spray and pray' email marketing is over and what comes next.
Read Essay → December 10, 2025Ending the Sales vs Marketing War: One Revenue Team
Alignment is not a meeting. It is a shared scorecard.
Read Essay → December 10, 2025Solving The Hidden Retention Crisis
Why churn is not just a product problem, but a branding and customer success failure.
Read Essay → December 10, 2025Marketing Through Education And Curriculum
Why the next generation of content marketing is not about blog posts, but about structured, curriculum-based learning.
Read Essay → December 10, 2025The Physical Moat In A Digital World
Why offline experiences and in-person events are becoming the ultimate competitive advantage for B2B technology companies.
Read Essay → December 9, 2025The Dark Funnel: Where Buying Actually Happens
Why your CRM is lying to you about where revenue comes from.
Read Essay → December 8, 2025The Case for Ungating Everything: Distribution over Collection
Why forcing a form fill is the fastest way to lose a prospect.
Read Essay → December 7, 2025The ROI of Brand: Measuring the Unmeasurable
Why obsession with attribution kills your most valuable asset.
Read Essay → December 6, 2025Strategic Narrative Guide: How to Win Markets Without Feature Wars
Why the most successful B2B companies sell a shift in the world, not just a better tool.
Read Essay → December 5, 2025Humanizing B2B Brands: Building Trust in a Crowded Market
Why showing personality and vulnerability creates a competitive moat that features cannot copy.
Read Essay → December 4, 2025Building a B2B Content Engine: The 'Create Once, Distribute Forever' Model
How to build a production workflow that turns one core idea into a month of omni-channel presence.
Read Essay → December 3, 2025Demand Gen vs Lead Gen: Why Ungated Content Drives More Revenue
Why ungating content creates better customers, even if it brings fewer leads in the short term.
Read Essay → December 2, 2025Technical Storytelling for B2B: Selling to Engineers and Executives
How to balance technical depth with business value without alienating engineers or executives.
Read Essay → December 1, 2025B2B Marketing Analytics: Moving Beyond Vanity Metrics to Revenue
Why optimizing for likes and pageviews often leads companies in the exact opposite direction of revenue.
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