B2B SaaS

B2B SaaS refers to companies that provide software (as a service) to other businesses as opposed to individual consumers (B2C).

Characteristics include: * Recurring Revenue: Subscription-based models. * Higher ARPU: Higher Average Revenue Per User than B2C. * Longer Sales Cycles: Decisions often involve multiple stakeholders. * Focus on Retention: Churn is a critical killer of growth.