Benchmarking

Benchmarking is the practice of comparing business processes and performance metrics to industry bests and best practices from other companies. Dimensions typically measured are quality, time and cost.

In SaaS, benchmarking against "public peers" (e.g., Salesforce, HubSpot) or private cohorts (e.g., "Series A SaaS companies") helps founders understand if their growth, retention (NDR), and efficiency (Rule of 40) are healthy or lagging.