Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

In B2B SaaS, content marketing (blogs, whitepapers, webinars) is often the engine of Inbound Marketing. It builds authority, solves user problems before they even buy, and educates the market, reducing the friction in the sales process.