Data Analytics

Data analytics involves qualitative and quantitative techniques and processes used to enhance productivity and business gain. Data is extracted and categorized to identify and analyze behavioral data and patterns.

For SaaS, analytics is twofold: 1. Product Analytics: How users are using the tool (e.g., Mixpanel, Amplitude). 2. Business Analytics: Revenue, churn, and growth metrics (e.g., Baremetrics, ChartMogul).