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What This Skill Does

This skill imposes scientific discipline on your marketing ideas. It prevents you from "just trying things" and forces you to define a Hypothesis (If X, then Y), identifying the Independent Variable (what you change), and the Dependent Variable (what you measure) before you launch.

How to Install

  1. Download the .zip file above.
  2. Go to Claude > Settings > Developer > Edit Skills.
  3. Click + Add Skill and upload the unzipped folder.

Inputs Expected

  • The Idea: A raw concept (e.g., "Let's change the button color").
  • The Goal: The specific metric you want to improve (e.g., "Click-through rate").
  • The Implementation: How you plan to execute the test (e.g., "Vercel Edge Config").

The First Prompt

Once installed, paste this into your chat:

"I have an idea to improve our signup conversion. Use the Growth Experiment Tracker to help me structure this as a rigorous experiment."