Marketing Strategy • 8 min read
Working with B2B SaaS companies requires a fundamentally different approach than B2C marketing. The sales cycles are longer, the buying decisions are made by multiple stakeholders, and the value proposition needs to be crystal clear.
Over the years working with companies like DigitalOcean, LambdaTest, and Userpilot, I've learned that successful B2B marketing comes down to three core principles: understanding your technical audience, creating educational content that demonstrates expertise, and building trust through consistency.
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Content Marketing • 6 min read
Developer marketing is one of the most nuanced areas in B2B. Developers have highly sensitive BS detectors and can spot inauthentic content from a mile away. They want technical depth, practical examples, and honest assessments. Not marketing fluff.
When working with companies like DreamHost and Graphite, we focus on creating content that developers actually want to read. This means in-depth technical tutorials, honest product comparisons, and real-world use cases.
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Growth Strategy • 10 min read
Early-stage technical products face a unique challenge: how do you grow when your target audience is skeptical of traditional marketing and your product requires technical understanding?
The answer lies in community-driven growth. Focus on places where developers already congregate. GitHub, Stack Overflow, Reddit, Discord communities, and technical forums. But don't just show up and promote.
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Brand Strategy • 7 min read
In crowded B2B markets, strong positioning isn't optional. It's survival. Companies like Centus and NumeralHQ operate in competitive spaces where differentiation is everything.
Effective positioning starts with understanding what makes you genuinely different. Not just what you wish made you different. It requires honest assessment of your strengths, weaknesses, and the specific problems you solve better than anyone else.
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