Applied Psychology
Understanding the cognitive biases that drive customer behavior.
The Reciprocity Norm: The Guilt That Drives Sales
Why giving things away for free isn't charity. It's the most powerful psychological contract you can sign.
Read Article → December 17, 2025Anchoring Bias: The Invisible Price Tag in Your Mind
The first number you see isn't just a number. It's the psychological baseline that dictates everything that follows.
Read Article → December 16, 2025The IKEA Effect: Why We Love What We Build Ourselves
Friction isn't always bad. Sometimes, making the user work for it is the only way to make them care.
Read Article → December 15, 2025Loss Aversion: Why We Fight Harder to Keep a Dollar
The fear of losing is a more powerful motivator than the hope of gaining. Here is why your marketing should sell safety.
Read Article → December 14, 2025Zero Risk Bias: The Irrational Love for Certainty
Why we prefer a 100 percent cure for a small problem over a 99 percent cure for a massive one.
Read Article → December 14, 2025The Peak End Rule: Memoirs of a User Experience
Why we judge an entire experience by its intense moments and its ending ignoring everything in between.
Read Article → December 14, 2025Hyperbolic Discounting: Why We Choose One Marshmallow Now Instead of Two Later
The logic defying reason why 100 dollars today is worth more to our brains than 200 dollars next year.
Read Article → December 14, 2025The Endowment Effect: Why We Overvalue What We Own
Why the moment a user touches your product their brain rewires the price tag.
Read Article → December 14, 2025Choice Overload: The Paralysis of Abundance
Why offering more options leads to fewer sales and drives your customers to your competitors.
Read Article → December 14, 2025Availability Heuristic: The Story Always Beats the Spreadsheet
Why our brains trust recent vivid nightmares more than boring reliable data.
Read Article → December 14, 2025The Decoy Effect: How Useless Options Frame Your Decisions
Why the medium popcorn only exists to make you buy the large, and how to structure your pricing to guide the user's hand.
Read Article → December 14, 2025Gambler's Fallacy: The Dangerous Search for Patterns in the Noise
Why we think a coin flip is due to be heads and why we double down on bad marketing campaigns.
Read Article → December 14, 2025Framing Effect: It Is Not What You Say It Is How You Say It
Why 90 percent survival sounds like a guarantee and 10 percent mortality sounds like a death sentence even though they are exactly the same thing.
Read Article → December 14, 2025Action Bias: The Corporate Addiction to Pointless Movement
Why we prefer doing something to doing nothing even when the data proves that waiting is the superior strategy.
Read Article → December 14, 2025Fundamental Attribution Error: Why Everyone Else is Lazy but You Are Just Busy
Why we judge others by their actions but judge ourselves by our intent.
Read Article → December 13, 2025The Feature That Wouldn't Die: Escaping the Sunk Cost Fallacy
Why we cling to bad investments, zombie features, and failing marketing channels.
Read Article → December 13, 2025The Graveyard of Good Ideas: Surviving Survivorship Bias
Why copying the winners is often a roadmap to failure, and how to learn from the invisible majority.
Read Article → December 13, 2025The Guru Trap: Why Authority Bias Is Expensive
Just because they built a unicorn doesn't mean their advice will work for you.
Read Article → December 13, 2025The Mere Exposure Effect: Why Familiarity Breeds Trust
We don't choose the best product. We choose the product we know. Here is why showing up is 80% of the battle.
Read Article → December 13, 2025The Q4 Mirage: Overcoming the Planning Fallacy
Why projects always take longer than expected, and how to stop lying to your stakeholders.
Read Article → December 13, 2025Data Torture: How Confirmation Bias Kills Product Strategy
Why we only hear 'Yes' when the market is screaming 'No', and how to stop lying to ourselves.
Read Article → December 12, 2025The Doorman Fallacy: When Efficiency Kills Value
Why replacing a human with a spreadsheet often removes the only thing your customers actually cared about.
Read Article → December 12, 2025The False Dilemma: Escaping the Binary Trap in Modern Marketing
Why we force customers into 'Yes or No' choices when the real money is in the nuance.
Read Article → December 12, 2025The Halo Effect: When Beautiful Branding Hides a Broken Product
We judge books by their covers, and software by its landing page. This is why bad products can win, and good ones can die.
Read Article → December 12, 2025The Bandwagon Fallacy: Why Following the Crowd is a Strategy for Mediocrity
Social proof is a powerful drug, but it blinds us to the unique requirements of our own survival.
Read Article → December 12, 2025The Slippery Slope: The Ethics of Fear in Conversion Copywriting
If you don't read this article, your business will fail, your spouse will leave you, and you will die alone. Or so the marketing says.
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